Couriers are the pushing force behind success

“Logistics is the backbone of e-commerce, connecting the virtual world with the physical world.” - Mick Mountz

We take for granted how simple it is to sit in front of our computers, place an order for a product and for it to turn up on our doorsteps, but there is a lot of work and arranging that is taking place for our online orders to be fulfilled.

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Once the order is placed on the Ecommerce website, the online retailer needs to manage the dispatch of the products through a courier company. The courier company needs to be made fully informed of all the details regarding the destination of the delivery.

Sounds simple straightforward – completely, right? What you might not realize is that your order has been placed with a company on the other side of the world, so getting the goods delivered to your home or business requires co-ordination with different types of transportation methods to get it from country to country. For example, if you order a product from somewhere, the courier must.

a) Get the manufactured goods from the storage warehouse to the airport.

b) Get the manufactured goods moved via airways to the target country.

c) Get the manufactured goods collected on coming to the destination country and then transported to its destination. This may mean that the product must go to one or more storage areas in the path.

All in all, there could be many hours of thoroughly planned and executed travel just to get, for example, a T-Shirt from the warehouse to your home.

On top of all that, moving planning is the factor of time. Online with some retailers you can request that your order is delivered within a specific time scale. For instance, you may request that the delivery be delivered the next day if the order is demanding. This means that the courier must meet the demands of not only getting it to its destination but within the matched time scale - no excuses accepted. So, if flights are delayed substitutes must be found. If traffic is problematic, then a new route must be planned and executed.

It’s very easy to take it for granted in today’s age of technology, but there is a barely credible amount of planning and work required in getting a delivery from a warehouse to its destination.

Title/Topic - Couriers are the pushing force behind success