Discover the ways to convert visitors to customers
Discover the ways to convert visitors to customers
“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.” - Jeremy AbelYour free website can make you money. Revision is the key to success. Effective SEO will attract visitors, but how do you retain them, turn them into customers, and keep them coming back for more? Knowing what motivates people helps in knowing how to turn them into customers. Advertisers and marketers have been exploiting the human psyche for years to make sales. You can use this knowledge along with basic internet marketing knowledge to make your website an Ecommerce website.
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What motivates people to buy?
There are specific incentives that turn visitors into customers. These strategies have been used in advertising and marketing for years. In Smashing Magazine's article How to Use the Seven Deadly Sins to Turn Visitors into Customers by motivating them and turning into customers. According to the one well-known author, I still remember the essence of his saying, pride, gluttony, laziness, envy, lust, greed, and anger all, in one form or another, encourage individuals to act on your offer and site.
- Pride is used to make visitors want to have something to associate with successful or important people in business. A proud and driven person will accept having the best and the best to feel connected to an important person or company.
- Mr. Sandeep Maheshwari (Indian) have the desire for more. This is a powerful motivator that can be used to turn visitors into customers by tapping into their desire to have everything they can. This is the easiest incentive to use since people who accept to purchase product already want to buy, they just want what they can get.
- Sloth plays on people's tendency to find easy ways to do things. If you can make it easy for them to purchase your product with little effort, they will become customers. Those who accept laziness are also looking for products that make their lives easier.
- Envy is linked to pride. Envious individuals hunger for what you have and what others have. Making your things too good to live without is one way to use desire as motivation. Gathering followers on a website is a good example of ambition. "I have more than you" are a common theme of people responding to envy in the media.
- Lust is more than lust. In marketing, greed is the desire to have things that people cannot afford. Practice this desire to get your visitors to want to buy your products by appealing to them. People who accept wishes are very emotional. They react to taste, scent, and appreciable sensations. Show off the beauty of your products and their skin.
- Greed can be used as an incentive on your Ecommerce web page by letting your visitors know that your products and services will empower them. Greedy people are motivated by the desire for power and want more than what someone else has.
- Anger may seem like a motivator to get people to buy your products and services, but anger can be used to drive activity and content. Give people a chance to express themselves and answer questions on a topic. Add forums and blogs so people can leave comments. Everyone wants their side to be heard and being angry is one way to do that.
Help visitors become customers quickly!
Your Ecommerce site should be easy to use. A landing page with well-written ads and links to other parts of your free website is vital. Make sure your site is simple, easy to use with links to your landing page or front page on every webpage of your website. Test your links to make sure none are broken, especially on the page where your product resides. Offer visitors different payment options. Don't limit yourself to domestic shipping, offer international shipping, if possible, in your area.
An Ecommerce website must be well-designed and user-friendly so that your visitors become customers and keep coming back.
Visitors should be able to access your product within a few clicks from your home page. Once they find your product, product photos and descriptions will give them the information they need to decide whether to buy. Good content and easy viewing are the key to getting them to the final stage of their purchasing decision. Avoid leaving the cart abandoned by making the system simple and easy to use. Use these tips to turn your free website into a source of income.
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