Why simple website design all the time wins
Why simple website design all the time wins
Complete Good Simple Website == Experienced Salesperson
Whether you're building a new website or revamping your existing brand, we know you've put a lot of thought into how site design can help increase your conversions and represent your brand. It may be tempting to include as much information as possible on the front page of your website. You also want to make sure that you provide plenty of photos, descriptions, and videos to keep your customers informed.
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If you are building a brand-new website, then you should keep in mind simplicity of your website. But when it comes to designing an effective informative or Ecommerce website, less is often more.
Read on to discover the benefits of simple website design.
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Minimalism |
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Simplify Designing Part |
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Speed-up Things |
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Avoid excessive content |
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Little but meaningful content |
- Minimalism makes sites load faster
Remember, your website design doesn't just help you make more sales, attract more social media followers, and increase your company newsletter subscribers. It also directly affects your company's digital marketing SEO score. If you want to continue to climb the search engine results and stand out from your competitors, having the simplest website design is often the best way to succeed. For what? Because every app, image, auto video and plugin contribute directly to your website's total downloads. Think about how angry you are when a website takes a long time to load. You're probably just clicking, right?
This is also what your customers will do and your site loads faster.
In fact, more than half of Internet users say they will abandon any website that takes more than three seconds to load.
Clean design == fixed score
And
- Another reason why it's time to simplify web design?
Because cleanliness tells customers that you don't need all the bells and whistles to attract consumers' attention to your product or service. Instead, the quality of what you offer speaks for itself. A simple website design gives customers the impression that you are a well-established and recognized brand with core customer loyalty. This is not only important for increasing your brand awareness and creating more sales, because people want to work in their company and look like authorities.
It also does wonders for building customer trust in your business, at a time when that trust is more valuable than ever. Think about some well-known companies and what their logos and websites look like. They don't require pop-ups to influence customers to do big business with them. They don't use a lot of GIFs and graphics to get their point across. They publish blog posts less often than others, but the content they publish is still very valuable. This is something you want to emulate.
- Shorter customer journeys
As a business, we know you're always looking for ways to increase your conversion rates and speed up the customer journey.
- One of the best ways to achieve this?
Avoid excessive website content and design elements that create obstacles for the last thing you want your site visitors to do. The cleanest web design has no problem guiding customers through the sales model. That's because they can easily find the button to sign up for the newsletter, find the menu option they want, and click your social button to follow you. Simple website design is intuitive, and your customers already know it.
You don't want them to have to "learn" how to use your website. When someone lands on your website, you want them to be able to find exactly what they are looking for quickly. For example, replace most of the gravity with a finder. Also make sure to include enough white space to display the most important text and images on the page.
- Visitors provide more value than the content of the page
Want the final entry on why simple website design is the way to go? Consider what happened in society. Someone who is loud and talkative may attract your attention, but soon you will realize that they hardly have anything meaningful to say. They quickly become annoying and annoying - but you ignore them.
However, you are more likely to listen to someone who does not speak, and who seems to be watching what others are saying before speaking. When they speak, they listen carefully. The same goes for your website. By using the "less is more" approach to web design, you give more value to the words, images, and links you choose to put on the page. Visitors interpret the layout minimally, so it means you're only showing them the most important information, not the details they don't want. In a world where time is of the essence, this is important.
In conclusion, I want to emphasize the simplicity of websites. Simplicity in context to user friendliness, how simple the user can interact with your website. Not the logic behind the scenes which the website user didn't see. The very much required complexity in the logic is okay but the interface should be simple.
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